First click to
final sale.
Urso is a data agency for founder-led businesses. We find where your operation is quietly losing money missed calls, dead ad spend, the gaps between your tools then fix it with you, on retainer. The AI we build along the way is how we do it, not what we sell.
Three steps.
Built with you.
We unify your data into one dashboard.
POS, calls, ads, finance every system in one view. Because real decisions need real data, not gut feel.
Our AI scans it. Surfaces what to fix.
Trained on your business, it watches every store, finds the leaks, and suggests where the biggest dollar wins are.
You sit down with us. We build the plan.
Custom technical plans software, automations, advisory built with you to fix the leaks your data exposed.
An operating system.
For the whole business you run.
One dashboard, your whole business. The six panels below are where we start we add views for whatever your business measures.
Capture.
Stop bleeding leads to a missed phone.
Track what the phone, the form and the after-hours line never logged. Instrumented data, not after-the-fact guesses.
Whatever your business actually measures.
The six panels above are the default. Every operator runs differently we build the panels for the metrics that move your needle, on the same per-location structure.
Custom Built for your Business.
No two systems are the same.
The modules below are examples of what our system can do not a fixed menu. We build the pieces your business actually needs, all on one data layer, with custom AI models trained on your business that turn the numbers into decisions.
The Data Layer
Every system, one source of truth the diagnostic behind every fix.
- POS, finance, Google, and call data unified
- Per-store views with cross-store comparison
- The source of truth for every module
Bookings
Three-tap booking. Writes back to your POS.
Missed Communications
Every missed call answered by SMS instantly.
SEO / GEO
Rank in Maps, directions, and LLMs.
Retention
Win-backs that fire on real data.
Growth Engine
Launch, track, and improve campaigns from one place.
- Meta + Google Ads in one view
- Landing page + lead source tracking
- Creative tests & weekly reports
Reviews & Reputation
Get more reviews without chasing customers.
- Automated review requests
- Bad-review alerts + AI replies
- Per-location reputation dashboard
Finance Pulse
Know what is making money and what is not.
- QuickBooks integration, by location
- Margin & cash-flow visibility
- Monthly owner reports
Operations
Make the business easier to run every day.
- Staff tasks, SOP library, checklists
- Inventory alerts + request forms
- Daily per-location reports
Custom Software
When the leak is unique, we build the software that fixes it.
- Custom workflows on your stack
- Trained on your SOPs
- Deployed across every store
Notes from inside the work.
Short, honest pieces about what actually moves the needle for founder-led service businesses written while we build, not after. No gated PDFs, no fake stats.
The hour your business loses the most money, and nobody is watching it.
Why “someone should reply to that review” quietly becomes nobody’s job.
Three seconds: the unglamorous reason your location pages lose customers.
The honest math on automating a service business, and what the first 90 days actually return.
Find your leak.
45 minutes. We walk in with AI-driven recon already done every store profiled before we sit down. You leave with a dollar-priced list of leaks across every store.
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