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Field note

Three seconds: the unglamorous reason your location pages lose customers.

Most franchise location pages fail before they finish loading. We pulled the data on what slow pages actually cost in conversion, in mobile visits, and in “near me” searches.

May 20, 20267 min read
Full report

The long-form version of this piece is being prepared for the web. In the meantime, request a copy and we'll send the PDF along with the sources behind every figure.

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